YouTube is Singapore's #1 video platform and a massively under-priced ad channel for SMEs that want brand awareness and consideration at low CPMs. Webby.sg manages YouTube Ads campaigns for Singapore brands across in-stream skippable, non-skippable bumpers, YouTube Shorts, and Demand Gen formats. Every YouTube Ads engagement includes a complimentary single-page landing page optimised for video traffic, conversion tracking via GA4, audience segmentation by Singapore demographics and interests, and weekly optimisation.
Singapore CPMs on YouTube are typically S$8–S$15 — far cheaper than equivalent reach on Meta or linear TV. The platform is genuinely full-funnel: TrueView for awareness, Demand Gen for consideration, Video Action for conversion. Audiences can be layered by demographics, interests, in-market segments, and remarketing pools.
Video advertising needs 8–12 weeks of consistent frequency before brand-lift signals appear. We require a 3-month minimum commitment so we don't sell you something that won't work in 30 days. After 3 months you continue month-to-month with 30 days notice.
We work with your existing video assets, or scope a separate creative production engagement (we partner with local Singapore videographers from S$1,500/half-day shoot). For Shorts and UGC formats, we can also coach your in-house team on phone-shot video that performs better than over-produced ads on the platform. Webby.sg is a homegrown Singapore agency — we work in SGT business hours, communicate primarily over WhatsApp (+65 8080 5608), bill in SGD, and understand the local SME landscape from F&B and retail to B2B services and clinics. PDPA-compliant lead capture, .sg domains, Singapore payment gateways, and bilingual EN/中文 content are all standard inclusions, not add-ons.