Webby.sg runs Facebook and Instagram (Meta) ads for Singapore SMEs targeting cold acquisition, retargeting, lead generation, and eCommerce conversion. Our Meta Ads packages are flat-fee monthly retainers — your ad budget stays separate, and we never take a percentage. We handle audience research aligned to Singapore demographics and behaviours, ad creative production (static images, carousels, short video, UGC scripting), copywriting in English and Chinese, Pixel and Conversions API setup, A/B creative testing, and weekly optimisation across campaigns and ad sets.
On Meta, creative outweighs targeting. We build and refresh 4–8 new creative variants per month (static images, carousels, short video) so the algorithm has fresh fuel. Creative production is included in every retainer — you don't get a separate creative invoice. We can also coach your in-house team on UGC scripting and capture if you want to scale creative further.
Every campaign ships with Meta Pixel, Conversions API (server-side tracking, important post-iOS 14), GA4 cross-check, and weekly attribution reports covering CPM, CTR, CPL/CPA, and ROAS. We help you set up CAPI through Shopify, WordPress, or a server-side GTM container.
F&B (restaurants, delivery, catering), retail and fashion, beauty and wellness, education and tuition, real estate, lifestyle services, and direct-to-consumer eCommerce. Less effective: high-consideration B2B (use LinkedIn or Google instead), regulated financial products (compliance complexity), and very-low-AOV (<S$30) eCommerce where unit economics are tight. Webby.sg is a homegrown Singapore agency — we work in SGT business hours, communicate primarily over WhatsApp (+65 8080 5608), bill in SGD, and understand the local SME landscape from F&B and retail to B2B services and clinics. PDPA-compliant lead capture, .sg domains, Singapore payment gateways, and bilingual EN/中文 content are all standard inclusions, not add-ons.