Webby.sg offers transparent Google Ads / SEM packages for Singapore SMEs at three pricing tiers: Starter S$400/mo, Growth S$600/mo, Performance S$800/mo. Every retainer is month-to-month with a 30-day notice period — no annual contracts, no hidden fees, no markup on ad budgets. This page details exactly what's included at each tier, what's NOT included, what's available as add-ons, and the realistic results you can expect month by month. We publish full pricing because we believe Singapore SMEs deserve to compare apples to apples without being forced through a sales call. If you'd like to skip ahead and discuss your specific situation, WhatsApp the team at +65 8080 5608 — quotes are returned within 24 hours.
Initial keyword research and competitor analysis. Negative keyword list. Smart bidding strategy setup (Maximise Conversions or target CPA). Two Responsive Search Ads with multiple headlines and descriptions. One ad extension - sitelink, callout or call. Audience targeting suggestions. Conversion tracking set up in Google Tag Manager and Google Ads. Geo and device targeting configuration. A minimum of two optimisation rounds per month covering search-term review and bid adjustments. Two performance reports per month, one after setup and one at month end. Complimentary landing page design is included with a minimum 3-month commitment.
Starter S$400/mo: one Search campaign, one ad group, up to 20 keywords. Growth S$600/mo: two Search campaigns, two ad groups, up to 40 keywords. Performance S$800/mo: three Search campaigns, three ad groups, up to 60 keywords. Everything in the list above is included at every tier - the tiers differ in campaign structure and keyword coverage, not in what we do for you.
The tier price is a flat management fee. Your Google Ads budget is paid to Google directly and we never take a percentage of it - no markup, no spend-based fees. The retainer is month-to-month with 30 days notice. The one exception is the complimentary landing page design, which requires a minimum 3-month commitment. You can switch tiers up or down with 30 days notice, and you keep your Google Ads account, your conversion tracking and your campaign history if you leave.